QuPid Mobile Leads Content Policy

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Visual Display Ads Content Policy

This creative policy is designed to ensure that all partners using the QUPID MOBILE LEADS platform understand and are aligned with the platform’s policy stated below.

Prohibited Content:

The following content is not permitted:

Illegal Content:

  • Drugs and drug paraphernalia.
  • Endangered species produce
  • Libelous, harassing, abusive, unlawful, fraudulent, containing phishing activities from a fraudulent background, where the user is supposed to give personal information (telephone number, bank details).
  • Online casinos (excluding IAB9-7), weapons, ammunition (e.g., firearms, fighting knives, stun guns).
  • Content or materials showing flashing, shaking creatives and misleading banners
  • Ads making misleading or deceptive claims
  • Legal products and service

Adult sexual content:

  • Pornographic
  • Pedophilia
  • Incest
  • Bestiality
  • Child sexual exploitation
  • Obscene
  • Highly suggestive content or that contain sexually explicit images or activity.

Hate content:

  • Graphic or explicit violence
  • Offensive, defamatory, profane, discriminatory or that advocates the superiority of a specific race/ethnic group, national origin, color, religion, sex, sexual orientation, language, status as a veteran or any other legally protected status.
  • Tobacco and tobacco accessories:
    • Sales and excessive use of tobacco or electronic cigarette

Illegal activities:

  • Terrorism, criminal activities, information on bomb-making.
  • Lock-picking, hacking/cracking c
  • Incentivized clicks and downloads
  • Spyware and illegal hacking: Spyware, Malware, internet abuse, malware, corrupted files viruses, or other materials that are intended to or damage or render inoperable software of hardware.
  • Unauthorized ticket sale

Copyright Infringement:

  • Copyrighted materials
  • Counterfeit goods
  • Copyrighted materials
  • Counterfeit goods
  • P2P file-sharing apps, torrent or any apps that facilitate or promote copyright infringement

Auto redirecting ads:

  • Auto redirecting ads are strictly prohibited on the QUPID MOBILE LEADS service and will cause immediate suspension of the account. In addition, QUPID MOBILE LEADS, at its sole discretion may charge you a penalty fee in the minimum amount of $5,000 US per violation.

Restricted Content:

There are restrictions on running advertisements that contain the following content, or that promote the following categories of products and services, that must have targeted content coding:

Alcohol content:

(Cocktails/Beer) (Wine)

Financial services:

(Beginning Investing)

(Credit/Debt & Loans)

(Financial Planning)

(Hedge Fund)

(Insurance) IAB13-7 (Investing) IAB13-8 (Mutual Funds)


(Retirement Planning)


Gambling content:

(Card Games)

Lotteries content:


Health and pharmaceutical products and services:

(Alternative Medicine)


(Politics) Political campaigning

Prohibited Content for Minors:

Partners may not use the QUPID MOBILE LEADS platform to target or re-target to users under the age of 13, nor to websites or apps directed to users under the age of 13. In addition to the Restricted Content listed above, Demand Partners may not use the QUPID MOBILE LEADS Service to knowingly market or advertise the following products or services to users under the age of 18:

  • Alcoholic beverages and related accessories
  • Weapons, ammunition, or weapons training/certification
  • Projectile, BB, or pellet guns/devices
  • Fireworks
  • Aerosol paint or etching cream capable of defacing property
  • Tobacco products or accessories, including electronic cigarettes
  • Any controlled substance or paraphernalia
  • Drug paraphernalia
  • Any substance/material containing Salvia divinorum or Salvinorin A
  • Dietary supplement products
  • Tanning in an ultraviolet tanning device
  • Gambling products and services, including lotteries
  • Body branding such as tattooing, body piercing, or permanent cosmetics
  • Sexual products and services or content adult in nature

last updated 08/14/18